Keywords
Marketing research, strategy, efficiency of pilgrimage tourism, tourism services, domestic and foreign tourism, tourism competence.
How to Cite
STRATEGY FOR IMPROVING TOURISM EFFICIENCY BASED ON MARKETING RESEARCH. (2026). International Congress on Economics, Management and Business Studies, 1(3), 104-108. https://mail.econferencia.com/index.php/8/article/view/327
Abstract
This article examines the strategy for improving the efficiency of pilgrimage tourism based on marketing research, which examines the need for a radical improvement in the system of providing tourism services to increase the potential of tourism, further measures to increase the potential of domestic tourism. and foreign tourism, and also indicates comprehensive measures to solve the main problems in the field of tourism, the need to develop an action plan and other issues.
References
This work is licensed under a Creative Commons Attribution 4.0 International License.
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